ICAREUM

ICAREUM's brand development journey began with a mission to reshape the way major developers showcase and sell properties through cutting-edge technology. By harnessing the power of Unreal Engine 5, ICAREUM creates digital twin cities that offer clients detailed, interactive presentations accessible from anywhere in the world.

2021

Brand platform, logotype and brand identity, brand design layout

WHAT WE CREATED

SOFTWARE DEVELOPER

Central to ICAREUM's brand identity is the fusion of innovation, collaboration, and sustainability. The brand's visual language and messaging have been carefully crafted to convey these values, positioning ICAREUM as a leading solution for modern urban development across North America.

introduction

Building an interactive digital twin of the world. For the world.

ICAREUM is driven by a mission to revolutionize the real estate landscape by creating interactive digital twin cities for the world to explore, experience, and connect with.

Brand mission

The premier cloud platform for virtual real estate exploration

As the innovative platform for residential and commercial leasing, we're setting new standards in virtual real estate experiences by offering an high-quality cloud solution for online property exploration.

BRAND POSITIONING

Empowering real estate sales with leading-edge interactive experience

ICAREUM's unique value lies in its ability to help real estate companies simplify the selling process through a state-of-the-art 3D interactive shopping platform. By providing clients with an unparalleled virtual experience, ICAREUM empowers businesses to close deals faster and more efficiently, transforming the way people buy and lease properties.

VALUE PROPOSITION

Initiative

Obligation is outdated. We don't use expired concepts, so we left it behind and moved from 'I have to' to 'I want to'. We don't just care about what we do. It's our passion.

BRAND values

Integrity

We are radically honest to ourselves and each other. We have strength to admit our mistake and offer another solution. We don't evaluate, we value. To be instead of seem to be.

Cognition

We moved from a culture of know-it-alls to a culture of learn-it-alls. And we help each other to grow in any area we want, let it be our professional field or surfing, spiritual practices and whatever comes to our beautiful minds.

Brave

We are doing something no one has done before. We are creating new paths, rules and ways to look at things. Being brave here is not just about going forward no matter what. Sometimes it's about not being afraid to take a step back and find a new way.

Sinergy

We move at exponential speed. Each professional we invite isn't just good. Each member of our tribe is one of the best in the industry. So when they meet, they make 1+1 equal 3. Imagine what all the tribe can do.

Consistency

There are best professionals in our team who every day do their best. And every next day they do something better. The bar keeps raising.

A visual manifestation of sophistication and innovation

ICAREUM's brand identity embodies the company's commitment to delivering cutting-edge solutions tailored for major developers in the B2B realm. With a focus on maintaining a sophisticated and modern aesthetic, the brand's visual language reflects its position as a forward-thinking IT company at the forefront of the digital twin city revolution.

BRAND IDENTITY

ICAREUM's typographic logo is a blend of precision, elegance, and modernity. Featuring a unique design based on a recurring 26.5-degree angle, the logo achieves a harmonious rhythm between its letterforms, resulting in a striking and memorable visual identity.

This meticulous approach to geometry not only lends a contemporary edge to the logo but also ensures that it stands out in the competitive landscape of the IT and real estate industries.

Logo

BRAND IDENTITY

Brand colors

BRAND IDENTITY

The deep, rich Outer Space serves as a foundational color, embodying the essence of technology, stability, and depth that the company represents.

This striking hue is complemented by muted shades of blue, such as Blue Sapphire and Spanish Blue, which add a touch of refinement and versatility to the visual identity.

The inclusion of Brunswick Green and Paolo Veronese Green brings an organic, earthy dimension to the palette, subtly highlighting ICAREUM's connection to the urban environment.

Cultured White, a soft, light gray, provides a neutral backdrop that allows the other colors to shine.

Typeface

ICAREUM's brand typeface, Inter, showcases the company's commitment to user-friendly digital experiences and sophistication. Designed specifically for optimal screen legibility, this geometric sans-serif typeface embodies clarity, simplicity, and precision, making it an ideal choice for a technology-driven company.

BRAND IDENTITY

Design Layouts

BRAND IDENTITY

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