ICAREUM
A software company that creates and develops digital twin cities based on cloud gaming technology. ICAREUM's products help pre-construction developers to sell and lease commercial property in an interactive digital environment.
Art Direction
Brand Design
Brand Identity Guidelines
Web and UI design
Brand Strategy
SERVICES
The challenge is to make the logo trendless and timeless to always remain modern
LOGOTYPE
01
The logo typography is based on repeat angles in the construction of the letters.

Traps at the junction of lines at an acute angle (as in the letter M) help to visually compensate the letter weight on screen and prevent ink flow during printing.
The mission of corporate identity is to be credible and confident. A strict color palette and neat brand fonts in thin weights help create this feeling.
BRAND IDENTITY
02
The main brand color is Outer Space, which works contrasting with white or light gray.

Sapphire Blue and Spanish Blue are used for accents and contrast in designs and UI.

Also for UI is used Roman Silver, which is equally readable on dark and light themes.
Delivery service that allows you to regularly order a large range of foodstuffs and other goods at home or in the office. The main feature of the service is the collection and analysis of user data, which helps to predict future orders.
TYPEFACE
Delivery service that allows you to regularly order a large range of foodstuffs and other goods at home or in the office.
USER INTERFACE
Delivery service that allows you to regularly order a large range of foodstuffs and other goods at home or in the office. The main feature of the service is the collection and analysis of user data, which helps to predict future orders.
iOS APP
Delivery service that allows you to regularly order a large range of foodstuffs and other goods at home or in the office. The main feature of the service is the collection and analysis of user data, which helps to predict future orders.
web
Delivery service that allows you to regularly order a large range of foodstuffs and other goods at home or in the office.
BRAND PLATFORM
Delivery service that allows you to regularly order a large range of foodstuffs and other goods at home or in the office. The main feature of the service is the collection and analysis of user data, which helps to predict future orders.
positioning
Delivery service that allows you to regularly order a large range of foodstuffs and other goods at home or in the office. The main feature of the service is the collection and analysis of user data, which helps to predict future orders.
brand values
Delivery service that allows you to regularly order a large range of foodstuffs and other goods at home or in the office.
SOCIAL MEDIA
Delivery service that allows you to regularly order a large range of foodstuffs and other goods at home or in the office. The main feature of the service is the collection and analysis of user data, which helps to predict future orders.
EDITORIAL CALENDAR
Delivery service that allows you to regularly order a large range of foodstuffs and other goods at home or in the office. The main feature of the service is the collection and analysis of user data, which helps to predict future orders.
design
Delivery service that allows you to regularly order a large range of foodstuffs and other goods at home or in the office.
BRAND DESIGN
Delivery service that allows you to regularly order a large range of foodstuffs and other goods at home or in the office. The main feature of the service is the collection and analysis of user data, which helps to predict future orders.
CORPORATE WEBSITE
Delivery service that allows you to regularly order a large range of foodstuffs and other goods at home or in the office. The main feature of the service is the collection and analysis of user data, which helps to predict future orders.
PITCH DECK LAYOUT
Delivery service that allows you to regularly order a large range of foodstuffs and other goods at home or in the office. The main feature of the service is the collection and analysis of user data, which helps to predict future orders.
brand guidelines
Delivery service that allows you to regularly order a large range of foodstuffs and other goods at home or in the office. The main feature of the service is the collection and analysis of user data, which helps to predict future orders.
MERCH
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